Picture this: It’s time for the first big videoconference with a potential new client. The meeting is booked and confirmed, the software is set up and tested, the wifi connection looks strong and all the people are assembled around their boardroom tables in two or three different cities.
Wait, We’re Trying To Reconnect!
What happens next? Will you have Option A, an engaging and productive conversation that takes you one step closer to a deal that will grow your revenue? Or will you suffer Option B, 10 or 15 minutes of people saying things like “Hang on, we can’t see you,” “Could you repeat that, please? We’re having some connection problems” and “Wait, we’re going to try reconnecting” before abandoning the call and making another plan?
Smart Network Design Can Boost Revenue
If you’re more familiar with seamless Option A than frustrating Option B, you’re not just lucky – you have network engineers to thank for a smart wifi network design that can deliver a connection that just works. When your business wifi is unreliable, it’s not just a frustrating waste of valuable time for your staff, it also affects communication with your clients and suppliers – and that can lead directly to lost revenue. Great network performance, on the other hand, can enable great customer experience – and that leads to increased revenue.
When planning new wifi installations, many businesses make the mistake of prioritising cost-cutting over revenue building. Of course, you can cut costs by switching to wireless – but why not seize the opportunity to increase your bottom line instead? Setting up an optimised wireless network costs the same as a wired network, but it creates new opportunities for collaboration and mobility in office and meets staff and customer expectations for network performance. In the long run, with less time wasted on troubleshooting, you can focus your efforts on increasing revenue.
Bizarre Factors Affecting Wireless Performance
Wi-fi networks need smart design, because wireless performance can be affected by a bizarre range of factors, from walls and windows to interference from cordless phones and even the number of people gathered in a room (human bodies are full of water; water is very good at absorbing radio signals. So, the more bodies, the more your wifi signal will weaken).
Smart wireless network design takes all of this into account. It’s not just a matter of putting an access point in the middle of a space and adding a few boosters at regular intervals. Smart design means constructing a detailed 3D computer simulation of your space, down to the materials used in the walls and the placement of the fish tanks. It means understanding who will be using each space, and for what; and it means optimising the number, type and placement of devices to make sure the signal is strong and consistent everywhere you need it.
If you’re likely to have people moving around in your space, your design needs to consider handover control as well, to ensure that every device is always automatically connected to the strongest signal.
Optimised wireless network gives you infrastructure that serves your business and avoids the risks and frustrations of poor communication This is especially important if you’re a retail or hospitality business looking for more repeat customers and longer dwell times – providing a great wifi experience has become a key competitive advantage.